Tim Vertz Explained Everything Last Week
Our own Tim Vertz explained the best practices of digital advertising, including search engine organic (SEO), retargeting, and conversion marketing, to name just a few.  Most people go online, probably to Google or some other search engine when they have a question.  Does it surprise you to know that adults spend 25 hours per month online?  
 
Advertisers know that and want to get your attention.  Advertising is all about repetition and brand recognition (retargeting), so they want to get their ads in places where people spend the most time.  You know those little ads that pop up when you are online?  Tim explained that is not a random action.  Websites use a competitive bidding process for the top four spots on their sites.  Advertisers pay to have their ads pop up at various times, a form of advertising called "pay per click."  They pay every time someone clicks on their ad.  PPCs can cost anywhere from one penny to over one hundred dollars for PPCs.  The award for most expensive ads online goes to personal injury attorneys.  You will have to ask someone at the meeting what that amount is.  Ask Tim about conversion marking the next time you see him.